Unfolding “story” of lonelygirl15 on youtube September 8, 2006
This story at the LA Times talks about a series of videos that have been appearing on YouTube over the last couple months. They feature a girl named Bree doing a video blog from her bedroom and have been hugely popular there.
I’ve seen references to this pop up a few times on the web and even watched one of these maybe a month ago. I see why people are hooked by it although I never watched another one. I didn’t realize it had continued to grow into a whole phenomenon. Seems fairly likely that this is a very creative and elaborate marketing campaign for a movie or some other piece of culture. In that sense, I hand it to them for doing something really innovative.
More than anything else, though it reminds me of something virtually identical that was portrayed in William Gibson’s last novel Pattern Recognition”, where the lead character Cayce Pollard is part of a web group tracking a set of related film fragments called “the footage”. That thread is one of the more fascinating parts of the whole story, which itself captures the whole idea of “coolhunting” and other trend spotting that now exists out there in the marketing/advertising world.